Amazon Plan of Action templates for the five most common deactivations

ROOT CAUSE
I sourced [ASIN / category] from [supplier], a distributor I had not verified as an authorised source for the brand, and I had no incoming inspection step before listing. Units that did not match the ASIN detail page reached buyers, producing [N] complaints between [date] and [date].

IMMEDIATE CORRECTIVE ACTIONS
- [Date]: Removed all [N] affected listings and quarantined remaining inventory.
- [Date]: Refunded [N] affected orders in full, including those past the return window.
- [Date]: Ended the relationship with [supplier].
- [Date]: Audited my remaining catalogue and removed [N] further ASINs I could not document.

PREVENTATIVE MEASURES
- I now source [category] only from [authorised distributor / brand direct], confirmed in writing by the brand on [date].
- Every inbound shipment is checked against the ASIN detail page before listing, logged in [system], with [name] accountable.
- I retain supplier invoices for 365 days and can produce them within 24 hours of request.
- I have reduced my catalogue to [N] ASINs with documented supply, and will not list outside it.

Attached: supplier invoices dated [range], brand authorisation letter, inspection log.

ROOT CAUSE
My order defect rate reached [X]% against the [Y]% target because [specific operational failure: for example, I shipped [category] in unbranded envelopes without adequate protection, producing [N] damaged-on-arrival claims, and I had no process for responding to buyer messages within 24 hours, so claims escalated to A-to-z rather than being resolved directly].

IMMEDIATE CORRECTIVE ACTIONS
- [Date]: Refunded or replaced all [N] affected orders.
- [Date]: Replaced packaging for [category] with [specific packaging].
- [Date]: Cleared the buyer message backlog, [N] messages answered.

PREVENTATIVE MEASURES
- All buyer messages are answered within 24 hours, checked twice daily by [name].
- Any claim of damage or item not as described is resolved directly with a refund or replacement before it can escalate.
- Order defect rate is reviewed weekly against the [Y]% target, and I pause the affected ASIN if it rises above [threshold].
- [Category] now ships in [protective packaging] with a drop test carried out on [date].

ROOT CAUSE
My late shipment rate reached [X]% because I set handling times of [N] days that my actual dispatch capacity could not meet during [period], and I confirmed shipment in Seller Central before parcels were physically handed to the carrier, so tracking events lagged behind my confirmations.

IMMEDIATE CORRECTIVE ACTIONS
- [Date]: Cleared the dispatch backlog of [N] orders, all with valid tracking.
- [Date]: Extended handling time on [N] listings to match real capacity.
- [Date]: Contacted [N] affected buyers with revised delivery estimates.

PREVENTATIVE MEASURES
- Shipment is confirmed only at carrier handover, from the carrier's own scan, never in advance.
- Handling time is set to [N] days, reviewed monthly against actual dispatch data.
- Orders are batched to a [time] daily cutoff with [name] accountable for handover.
- Late shipment rate and valid tracking rate are reviewed weekly, and I reduce listing volume if either approaches its target.

ROOT CAUSE
I listed [ASIN] against [brand]'s [trademark / copyright / patent] without confirming I was permitted to resell it, and I used [product images / copy] from [source] in the listing. I had no rights check before listing.

IMMEDIATE CORRECTIVE ACTIONS
- [Date]: Removed the listing and all [N] related ASINs.
- [Date]: Disposed of or returned remaining inventory.
- [Date]: Contacted [rights owner] in writing to acknowledge the complaint and request retraction. [State outcome or that a response is pending.]

PREVENTATIVE MEASURES
- I check every new ASIN against the brand's reseller policy and the relevant trademark register before listing.
- I use only images and copy I own or am licensed to use.
- I maintain written authorisation for every brand I resell, retained for the life of the listing.
- [Name] reviews all new listings against this checklist before publication.

Attached: [retraction email if obtained], authorisation letters, removal confirmation.

ROOT CAUSE
My account was deactivated for a connection to [account name / merchant token]. The connection exists because [state the truth plainly: shared address, shared bank account, a business partner, a family member selling from the same premises, or a previous account of my own].

[If the related account is yours and was deactivated:]
I acknowledge that [account] was deactivated on [date] for [reason]. I did not resolve that case before registering again, which was a breach of the multiple accounts policy.

IMMEDIATE CORRECTIVE ACTIONS
- [Date]: Closed [duplicate account] / ceased all selling on it.
- [Date]: Separated [bank account / address / device] so the two operations no longer share infrastructure.

PREVENTATIVE MEASURES
- I operate a single selling account and will seek written approval before opening any additional account.
- [If applicable] The related seller operates independently from [separate address] with [separate bank details], evidenced by the attached documents.

Attached: [business registration, tenancy agreement, bank verification].